50,000 Reasons to Love Avista - Social Media Campaign

In addition to Facebook, this campaign included the creation of an Instagram account for the hospital to better target moms and women of childbearing age. The ads were promoted on both platforms. Although Facebook results were extremely robust, the engagement on Instagram outperformed Facebook by a margin of 5:1. The campaign featured OBs, midwives, nurses, moms, dads, and newborns and included a monthly newborn photo session giveaway, newborn hats and more.

The Birth of Rowan - A Natural Delivery after Cesarean

During her first pregnancy, Christy was diagnosed with pre-eclampsia and had to have a C-section. This was not the birth plan she had wanted and when she became pregnant with her second daughter, she was determined to have a natural birth. Her former provider was not willing to consider a natural delivery, so she found Dr. Mall, an OB-GYN, who was willing to explore whether Christie could safely deliver her second child without a cesarean. Christy was able to bring her daughter into the world sa
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