50,000 Reasons to Love Avista - Social Media Campaign
In addition to Facebook, this campaign included the creation of an Instagram account for the hospital to better target moms and women of childbearing age. The ads were promoted on both platforms. Although Facebook results were extremely robust, the engagement on Instagram outperformed Facebook by a margin of 5:1. The campaign featured OBs, midwives, nurses, moms, dads, and newborns and included a monthly newborn photo session giveaway, newborn hats and more.